Our Blog | Brand Advance

Awareness vs. Persuasion: Taking A Leap Towards Strategy

When it comes to your marketing strategy are you aware of what your ultimate goal is? Are you trying to get people to make a choice or will you profit simply by making your presence known?

Most companies use a mix of awareness marketing and persuasion marketing tactics when reaching out to new customers but if you aren’t sure which is best for you or when to use them often times your message  can become jumbled and consumers will either forget your brand all together or remember it for the wrong reasons. So, before you begin it is important to know what you are trying to say – the message is the first and most important step. (more…)

10 Reasons Why Men Should Join Pinterest

Okay men, I see you slowly starting to warm up to the idea of creating an account on Pinterest. However, some of you need a final push and that is just what I am here to do.

I am ready to tell you how to create the manliest Pinterest boards possible so that you can stop peering over your girlfriend’s shoulder or stealing her phone to browse through her recipe, DIY (…one day), and meme boards. Let’s get started… (more…)

The Best time and day to post on Social Media

Over the last couple days I’ve been asked by several clients…what is the best time and day to post on social media?

The truth is that it depends on who you are seeking to reach and engage with. There is no general time across all markets and social networks. Who you are targeting and where they spend their time are definitely key questions to answer before determining when to post. (more…)

4 Steps to Social Media Success

Building a community via social media is hard work but it doesn’t have to be. Setting up a Facebook or Twitter account isn’t enough to maintain a campaign and people are often left wondering ‘What Next?’ Keeping a strong social presence going for your business is fairly simple and with a little elbow grease you will master it in no time. To get you started here are the four most important steps for social media success: (more…)

Google Author Rank – What it is and why you should care

The web has given everyone an easy way to publish their ideas and content with the world.  Similarly, the web has made it very easy for us as consumers to find information about a variety of topics.  The issue is that sometimes the content that we find after a search query may not be credible, or add value.  A company utilizing black hat, or unethical SEO strategies may have tricked the search engines to rank pages containing low-value content very high on the search engines, while high-value content created by someone extremely credible on the topic may sink to the bottom of the Google results only to go unfound. (more…)

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