When it comes to your marketing strategy are you aware of what your ultimate goal is? Are you trying to get people to make a choice or will you profit simply by making your presence known?
Most companies use a mix of awareness marketing and persuasion marketing tactics when reaching out to new customers but if you aren’t sure which is best for you or when to use them often times your message can become jumbled and consumers will either forget your brand all together or remember it for the wrong reasons. So, before you begin it is important to know what you are trying to say – the message is the first and most important step. (more…)