David Brim, founder and CEO of Brand Advance LLC, was featured in the article, Master gardeners: National experts help state biz grow; MEDC-backed program to expand by Amy Lane in Crain’s Detroit Business.
Detroit, MI (June 17, 2012)
David Brim, founder and CEO of Brand Advance LLC, an Orlando, Fla.-based Internet marketing and design agency and member of the national team that assisted Michigan companies, said he sees a variety of needs as he works with companies.
Brim said he helped some Michigan companies construct “thought leadership strategies” — sharing educational content on their websites that helps them stand out as an industry leader. That might entail how-to guides, an educational video, a blog addressing a particular topic, a PowerPoint presentation, informational graphics or webinars, he said.
“The goal is to have your website become a trusted resource,” Brim said.
Brim said he also did competitor website reviews and analyses and helped companies identify where their target customers interact online and the best strategy to connect. For example, executives might think they need to be on Twitter or on Facebook, Brim said, but “you really don’t. You have to be where your customers are.”
Brim, Kocina and others who helped Michigan companies are part of a team of specialists trained and certified through the National Center for Economic Gardening. The center was founded by Chris Gibbons, director of business and industry affairs for Littleton, Colo., who in the late 1980s pioneered economic gardening, an entrepreneur-centered strategy that focuses on helping existing companies to grow.
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