Brand Advance | Social Media Marketing, Social Media Optimization

Social Media

Social Media Campaign Development/Execution
Brand Advance has a depth of experience in social media marketing. We understand the ins and outs of social media; user generated content and key performance indicators. We craft strategic social media plans that can be carried out by our team or seamlessly integrated within your marketing department. If it offers value for your company, our experience integrating the latest technology platforms will support thoughtful implementation into your online marketing program. While social media campaigns are often used to increase brand awareness, promote events, and generate web traffic through online exposure a well crafted social media campaign can also assist in generating leads resulting in increased sales as well.
Blog Strategy, Management and Marketing
Blogging is a very powerful way to connect with your customers, share recent updates/news and provide thought leadership and content to increase credibility and grow awareness of your business. The Brand Advance team will develop a content strategy for your blog as well editorial calendar for publishing blog posts. We will also develop a content distribution roadmap for promoting the content through the best channels to reach your target audience. This could include: (twitter, flickr, youtube, facebook, social bookmarking sites, etc.)
Twitter strategy and execution
Develop and oversee implementation of corporate twitter strategy. Build relationships with target buyer personas, stakeholders and influencers such as journalists and bloggers. Twitter can also be utilized for many other business objectives including customer service, market research, content distribution and more.
Social Media Policy Development & Corporate Best Practices
A Social media policy provides guidelines for your employees about appropriate behavior, relative to your company, employees, and customers, online at social media sites. The social media policy also spells out your company’s approach to developing a presence in social media and defines who will respond to praise, complaints, and queries that appear in various social media outlets.